Consortium for Applied Neuroscience Research Activities Begin on the Open Innovation Model Using the Academic Findings of Neuroscience and Peripheral Domains

Collaboration between cross-industrial private sector companies, and neuroscience researchers from different fields to promote research themes for highly-feasible business projects

November 1, 2010Takenaka CorporationAsahi Breweries, Ltd.NTT Data CorporationSekisui House, Ltd.Teijin LimitedToppan Printing Co., Ltd.Nissan Motor Co., Ltd.Hakuhodo Inc.

Takenaka Corporation (Head Office: Chuo-ku, Osaka; President: Toichi Takenaka), Asahi Breweries, Ltd. (Head Office: Sumida-ku, Tokyo; President: Naoki Izumiya), NTT Data Corporation (Head Office: Koto-ku, Tokyo; President: Toru Yamashita), Sekisui House, Ltd. (Head Office: Kita-ku, Osaka; President: Toshinori Abe), Teijin Limited (Head Office: Chiyoda-ku, Tokyo; President and CEO: Shigeo Ohyagi), Toppan Printing Co., Ltd. (Head Office: Chiyoda-ku, Tokyo; President: Shingo Kaneko), Nissan Motor Co., Ltd. (Head Office: Nishi-ku, Yokohama, Kanagawa Prefecture; President: Carlos Ghosn), and Hakuhodo Inc. (Head Office: Minato-ku, Tokyo; President: Hirokazu Toda) will be setting up “Applied Neuroscience Research and Development Committees” (“R&D Committees”) along various highly-original research themes, but related to each of the company’s business activities, in the Consortium for Applied Neuroscience (“CAN”), which has been established by the NTT Data Institute of Management Consulting, Inc. (Head Office: Shibuya-ku, Tokyo; President: Kazumichi Taniguchi) in cooperation with the Japan Neuroscience Society. Along with other cross-industrial member corporations(1), special member companies will establish R&D committees, and will invite researchers in the field of each theme, as well as from different fields, to implement open innovation model research activities using the latest academic findings.

(1)For information regarding the Consortium for Applied Neuroscience participating members, please see the “List of Participating Corporations” attached to this release.

【About the research theme for which Takenaka is the lead manager】

Communication Space Research Committee (Lead manager: Takenaka Corporation)

Human beings are unknowingly influenced in various ways by the architectural space surrounding us. Up to now, we have taken positive steps in research about how the architectural space affects the health and intellectual productivity of individuals. This research committee will focus on the relationship between individuals (especially with regard to communication), with the aim of clarifying what type of space spurs “good communication,” and fosters good relations (and trust), through neuroscience. For that purpose, research will be carried out with the assistance of neuroscientists and social psychologists using case studies of creative communication in corporate R&D spaces, and communication in spaces where there is customer service.
Information regarding the R&D Committees being set up by each of the companies is planned to be continually updated and made public on the Consortium for Applied Neuroscience website(2). For details, please see the site below.

(2)Consortium for Applied Neuroscience website:


【Participating corporations】(as of November 1, 2010), alphabetical order

  • Special members
    Asahi Breweries, Ltd. (Head Office:Sumida-ku, Tokyo; President:Naoki Izumiy)
    NTT Data Corporation (Head Office:Koto-ku, Tokyo; President:Toru Yamashita)
    Sekisui House, Ltd. (Head Office:Kita-ku, Osaka; President:Toshinori Abe)
    Takenaka Corporation (Head Office:Chuo-ku, Osaka; President:Toichi Takenaka)
    Teijin Limited (Head Office: Chiyoda-ku, Tokyo;President and CEO:Shigeo Ohyagi)
    Toppan Printing Co., Ltd. (Head Office:Chiyoda-ku, Tokyo; President:Shingo Kaneko)
    Nissan Motor Co., Ltd. (Head Office:Nishi-ku, Yokohama, Kanagawa Prefecture; President:Carlos Ghosn)
    Hakuhodo Inc. (Head Office:Minato-ku, Tokyo; President:Hirokazu Toda)
  • R&D members
    Kokuyo Co., Ltd. (Head Office:Higashinari-ku, Osaka; President:Akihiro Kuroda)
    Tokai Optical Co., Ltd. (Head Office:Okazaki City, Shizuoka Prefecture; President:Hirokazu Furuzawa)
    Morinaga & Co., Ltd. (Head Office:Minato-ku, Tokyo; President:Masayuki Yada)
    Ricoh Company, Ltd. (Head Office:Chuo-ku, Tokyo; President:Shiro Kondo)
  • Supporting members
    ATR Promotions, Inc. (Head Office:Seikacho, Soraku-gun, Kyoto Prefecture; President: Shinobu Masaki)
    Shimadzu Corporation (Head Office:Nakagyo-ku, Kyoto City, Kyoto Prefecture; President:Akira Nakamoto)
    Digitex Lab. Co., Ltd (Head Office:Mitaka City, Tokyo; President:Tadaaki Naka)
    Brain Functions Laboratory, Inc. (Head Office:Midori-ku, Yokohama, Kanagawa Prefecture; President:Shoji Sato)
* Other large private sector companies are planning to participate.
* The secretariat is handled by NTT Data Institute of Management Consulting, Inc.