For 50 years, Takenaka's approach magazine has covered the world of architecture and its many facets. Take a look at this recently revamped publication online in both English and Japanese.

March 28, 2013Takenaka Corporation

Takenaka Corporation has, with last year’s Winter Edition, published the 200th issue of “approach,” a seasonal newsletter launched in 1964 to disseminate a wide range of information about the overall culture of architecture.

To commemorate this milestone, beginning with the 201st issue of March 10, 2013, Takenaka Corporation is completely redesigning the newsletter and introducing a web version, so that“approach,”which has been distributed to a limited readership until now, can be enjoyed by many more readers. The Japanese language Web version will appear on March 21, while the English language version will be available on March 28.

The themes of its special editions will deal not only with architecture, but daily life, history, culture, the arts and many other topics.

Special Editions which communicate the ideals and opinions of leaders in a specific field will, by continuing to be guided by the past concept, “Architecture cannot exist in isolation from people’s daily lives, history, culture, or the arts”, tackle a wide variety of topics.

The Special Edition of the 201st issue is titled “Pioneering Space from Origami,” and deals with deployable structures, which are counted on to play roles in space development, architecture and other fields. In a dialogue between Professor Emeritus Koryo Miura, of the University of Tokyo and developer of the Miura Fold, and Associate Professor Akito Sogame, of Tokai University and developer of the Sogame Fold, the two researchers recount episodes occurring during their research and the future possibilities of deployable structures. Origami engineer, Tomohiro Tachi, explains origami design software and works creating using it, and talks about the attractiveness and potential of origami engineering. President Emeritus Itsuo Sakane of the Institute of Advanced Media Arts and Sciences submitted an article titled “Media that Links Humanity and Space and Expands Consciousness.”

Cover designed by Aoi Huber-Kono, and the lead-off article written by essayist Sawako Agawa

For the last forty years, Yasuhiro Ishimoto’s multi-exposure photographs have been displayed on the front cover. But with this edition, the designer Aoi Huber-Kono, who now lives in Switzerland, starts her “textile series” of covers for “approach.” The lead-off articles, formerly written by Toko Shinoda, will now be written by essayist Sawako Agawa.

* Aoi Huber-Kono: She was born in Tokyo in 1936. Her father was Takashi Kono, a pioneer in the graphics world. After graduating from the Tokyo University of the Arts, she studied graphics arts in Stockholm, and then worked with Max Huber in Milan. In 1962, she married Max Huber and moved to Switzerland. She held her first exhibition in Zurich in 1976, and later exhibitions in Switzerland, Italy, Germany, Japan, Spain, and Poland. She now lives in Canton Ticino in Switzerland.
* Sawako Agawa: She was born in Tokyo in 1953. She graduated from the Western History Department of the Faculty of Letters, Keio University. In 1989, she was hired as a news-caster on “Tetsuya Chikushi News 23,” and since 1998, has been a regular on “Beat Takeshi’s TV Tackle.” In 1999, she won the Kodansha Essay Prize for “Aa ieba kou kuu” (If you speak that way, you eat this way), that she authored jointly with Fumi Dan, and won the Tsubota Joji Literary Prize for “Umeko.” In 2008, she won the Shimase Romantic Literature Prize for “Konyaku no ato de” (After the engagement).
Her book, “Kiku chikara, Kokoro o Hiraku 35 no Hinto” (Listening ability, 35 hints to open your mind) (Bunshun Shinsho) was an annual best seller. She is now active in many media, including the namesake broadcast, “Sawako no asa (Sawako’s morning).”

Outline of “approach”

Structure Cover (Aoi Huber-Kono)
The lead-off article (Sawako Agawa)
Special editions (Broad themes including architecture and design, Japanese and foreign history and culture, nature, the environment, education and so on)
Takenaka Topics (introducing 7 or 8 buildings constructed by Takenaka Corporation)
Supplementary pages (Introductions to the Takenaka Corporation’s newest technologies and recent company events)
Publication dates March, June, September, December (Seasonal)
Format Revised letter size (28 pages)
Publisher Takenaka Corporation
History and background As a pioneer in the glory days of corporate newsletter publishing, it was proposed by the late Renichi Takenaka (then company president). The first edition was published in 1964 by a group of outstanding people including its editor Tsune Sesoko and art director Ikko Tanaka, and its infographic topping was taken by Yasuhiro Ishimoto. Since then, it has been continuously published for about half a century, a period of constant change, guided by the spirit expressed as “immutability and fluidity (mixture of immutability and openness to new changing things)”, “an unchanging philosophy,” and “sustaining high quality design and contents.”
In the future, “approach” will continue to pursue universal values and transmit our messages to society.
Principal awards 1965: First prize in a national PR magazine contest
1967: ADC (Art Directors Club) Bronze Medal, and Award for Excellence at All Japan Catalog and Poster Fair
1969: I.C.I.E. Grand prix.
1982: Award for sustained top quality in a national PR magazine contest, and many other awards from inside and outside of Japan
Web version URLs Japanese edition (scheduled to appear March 26)
English edition (scheduled to appear March 28)